Interview with CEO, Alyson Hogg

Get to know Alyson Hogg, the strong-minded woman behind the brand, everything Vita Liberata stands for and how it all came about.

DIY Tan Beauty on Daytime Tampa

Beauty expert, Mickey Williams raves about the pHenomenal DIY tan that lasts up to 3 weeks and that just hit Sephora stores this month! Check out her application tips with our Vita Liberata mitts.

VITA LIBERATA LAUNCHES IN SEPHORA NORTH AMERICA!

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We at Vita Liberata are extremely proud to announce that our incredible tanning range is hitting the shelves all around Sephora North America stores today, on May 2nd!