FREE pHenomenal Tan-On-Demand at Sephora Chinook

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We are headed up North to Sephora Chinook in Calgary to bronze all you Canadian babes!

Sephora South Beach Spray Tanning

South Beach got even hotter with models, DJ, refreshments, and Vita Liberata spray tanning, oh my!

Beach Bodies on New York Live

Beauty expert, Raina Seitel tells New York Live viewers how to get a “Beach Body” with our must-have Vita Liberata Collection!


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DIY tanning has hit the headlines for all the wrong reasons this week, with Boots recalling two of their spray on tans due to safety concerns. Vita Liberata prides itself on offering the safest range of non-toxic, organic and natural self-tans and founder and CEO Alyson Hogg has always emphasised the dangers of using cheap and …


Questions about toxic chemicals in skincare hit the headlines in 2012 and Vita Liberata CEO Alyson Hogg was immediately concerned. Further research by Alyson led to a passionate determination to create a truly non-toxic tanning and skincare range. Alyson says “At first I thought that the concerns were overstated but the more I learnt, the …

Women’s Health: Ways to Glow

The beauty editors of Women’s Health absolutely love Vita Liberata Tinted Self Tan Mousse in Dark in the July issue in an editorial titled, “Ways to Glow.”

Elle Beauty Chat: Getting a Bronze Glow for Summer

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Our lovely Founder and CEO of Vita Liberata, Alyson Hogg was interviewed by

Vanity Fair: Latest Summer-Glow Obsession

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Admitting is the first step and the Beauty Editors over at Vanity Fair are obsessed with Vita Liberata!

xoJane: World’s Best Self Tanner

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xoJane editor test drives three different Vita Liberata self tanning products and deems us the “World’s Best Most Expensive Self Tanner”!

World’s First 2-3 Week Tan – pHenomenal

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Here comes your latest beauty obsession, pHenomenal Self Tanning Mousse.