About Us

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Alyson Hogg – founder and CEO of Vita Liberata established the brand in 2003, and since then she has been the inspiration behind the brand’s phenomenal success. In 2007, Alyson chose to focus specifically on tanning products, taking an entirely new approach to the industry.“The majority of tanning solutions on the market were not without …

Nicole Scherzinger Wears Vita Liberata Tan!

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The secret to Nicole Scherzinger’s A-list glow? Vita Liberata of course! We chatted to Emma Osborne, celebrity makeup artist to Nicole, for an inside look into her lifestyle as a top MUA and pro tips on how to get Nicole’s gorgeous glow! Tell us about yourself and what you do! I’m a freelance make-up artist! My …