THE COMPANY Vita Liberata
The Vita Liberata team are passionate experts in skincare and tanning. From our Irish base we created the world’s first odourless tan in 2007 and our unique Odour Remove™ technology is now present in all of our at-home self and salon spray tans. In 2011, we became the first completely non-toxic tanning brand, developing a collection of tan solutions free from parabens, perfume, alcohol and all chemicals of concern. As the first tan brand in the world to do this, we became the self tanner of choice for the world’s top spas including George V Paris, St Regis, Viceroy, Ritz-Carlton and Burj Al Arab.
Our ingredients are the purest in the tanning world. Natural, certified organic and Ecocert approved extracts are key to our formulas. Offering a conditioning skincare treatment that also tans the skin is our goal, giving you a flawless skin finish that combines natural looking colour, velvet soft skin and long lasting hydration.
We have continued to introduce world beating tanning technologies to revolutionise the industry, making self tanning a viable alternative to sun exposure for all. These include Moisture Locking for 72hr skin hydration, Odour Remove™ for zero smell, pHenO2™ for the longest lasting tan, HyH20™ anti age hydration and Trystal3™ technology which allows tanning to work in a dry crystallised form.
A hero innovation, pHenomenal 2-3 Week Tan, is the world's longest lasting tan, giving you a tan that lasts up to 4 times longer than regular tans. Available in an extra fast drying mousse formula and an ultra hydrating lotion formula, pHenomenal has taken the beauty world by storm and has scores of celebrity fans across the globe including Gwyneth Paltrow, Sofia Vergara, Rita Ora and Ellie Goulding.
Trystal™ Minerals is another world first – a self tanning mineral bronzing powder. This beauty product blurs the line between cosmetics and tanning, allowing you to achieve a subtle lasting tan effect even after you wash off your natural-looking bronzer.
Our multi-award winning collection is now sold in more than 26 countries worldwide. In the UK, our products are available in Boots, Space NK and salons and spas nationwide. Globally, we can be found in Sephora Europe, Sephora USA, Ulta and Marionnaud as well as salons and spas. We are now recognised as the world’s leading non-toxic, organic tanning company.
We offer the widest range of at-home and professional tanning solutions to suit every skin type and tone, guaranteeing the ultimate tanning experience every time, that fades perfectly back to nothing, without you even noticing.
At Vita Liberata Ltd, we are acutely aware of the importance that sustainability has in social and corporate policies. We recognise that the world does not have infinite resources and that finding a way to use these resources responsibly in the personal care & manufacturing market is vital for the sustainability of the environment and planet. Vita Liberata Ltd’s ethos is to serve for the betterment of the public through innovative technologies, superior products and ethical partnerships that deliver on our business responsibilities of being at the forefront of product performance, business growth, value to our customers, suppliers and employees. This ethos is the framework through which our business engages new markets, technologies, and future ventures.